All Stories published by IPG Media Lab on November 25, 2014
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Tencent Scores Exclusive Deal To Stream HBO Content In China

Read original story on: Hollywood Reporter

HBO and Tencent have unveiled an exclusive content deal that will make the Chinese Internet giant’s streaming service the official online home of HBO films…


One Thing That Needs To Be Done With eHealth Data

Read original story on: Forbes

A recent survey by Practice Fusion, an e-health data company, revealed a huge gap between the “quantified self” movement, which is supported by the use of fitness trackers, and the health…


What’s The Newest Revenue Stream For Snapchat?

Read original story on: Ad Age

Snapchat employed a special edition of “Our Story” streams, its live-event based feeds, to cover Sunday night’s American Music Awards, with the first-ever brand sponsorship of the feeds by…


Twitter Enters Brick-and-Mortar Retail With “Offers”

Read original story on: Re/code

After experimenting with several ecommerce features, today Twitter is officially entering brick-and-mortar retail with Twitter Offers, a new feature that allows users to claim…