Read original story on: Times

Nielsen announced earlier this week that it will begin monitoring viewership numbers of online subscription video services (SVOD) next month, including Netflix and Amazon’s Prime…

Source: WatchKit — Apple Developer

Yesterday Apple officially released the SDK for Apple Watch to developers, and as a result, some new details of Apple’s first wearable device have emerged:

With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor is one of the most undervalued media” in the landscape, and MAGNA…

Read original story on: Re/code

Apple is enlisting multiple ad tech vendors, including MediaMath, The Trade Desk, AdRoll, GET IT Mobile, Accordant and Adelphic, to help it sell automated mobile ads via its iAd platform. The news came just…