All stories published by IPG Media Lab on November 14, 2014

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All Stories published by IPG Media Lab on November 14, 2014

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2014

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Nov 14, 2014

Partner Spotlight: ZEFR

ZEFR is a video platform that creates data-driven stories with YouTube content. When YouTube users create content involving a brand, ZEFR can identify it, analyze its impact, and monetize it effectively. Effectively, this uses the video giant as a social network, and creates engagement…

Walmart Matches Price With Amazon To Combat Showrooming

Read original story on: Gizmodo

The growing power of ecommerce is bleeding into brick-and-mortar retail. Walmart has reportedly informed managers of its roughly 5,000 stores across the US that they can match…

Is Netflix Big Enough To Close Off Its API?

Read original story on: Gigaom

The short answer is “yes”. Netflix stopped issuing new keys to its public API two years ago, but today, Netflix has officially shut down its public API, shuttering support for an array of…