All Stories published by IPG Media Lab on January 27, 2015
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Why Loyalty Programs Are The Next Step for Mobile Payment

Read the original story on: WSJ Blog

Few major mobile wallet providers, save maybe for LevelUp, have done a great job integrating into store loyalty programs. For now, Apple Pay doesn’t work with…


3 Reasons Why Startups Are Succeeding In Online Retail

Read the original story on: TechCrunch

E-commerce startups like Bonobos, Warby Parker and Birchbox have been thriving in online retail — some have even made their way back to brick-and-mortal stores — but some…


Cablevision Launches WiFi-Only Mobile Service: Will It Work?

Read the original story on: Gigaom

Cablevision is reportedly launching a WiFi-based phone service next month, hoping to leverage its Optimal Wi-Fi hotspots and existing customers into the growing…


How Beacons Can Help Link In-Store Behaviors To Online Ads

Read the original story on: Business Insider

Norway-based startup media platform Unacast and California-based marketing agency Total Communicator Solutions (TCS) have announced a global partnership that…


Twitter Adds Group Messages And Video Uploads: Is It Too Late?

Read the original story on: The Verge

In an obvious attempt to catch up with Instagram and increasingly popular messaging apps like WhatsApp and Snapchat, Twitter started rolling out two…


Why Dark Social Matters To Brands

Read the original story on: MediaPost

Dark social refers to sharing activity that falls outside traditional ad measurement and analytics — mostly, the content shares that happened on texting, e-mails, and most recently, via various messaging…