Top stories published by IPG Media Lab in 2015

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Top Stories published by IPG Media Lab in 2015

2015

IPG Media Lab in IPG Media Lab

May 26, 2015

Philips Develops VLC Lights For Retail Indoor Navigation

Read original story on: Engadget

Philips has developed a new indoor navigation system for retailers that uses special lights equipped with visible light communication (VLC) technology, which enables it to…

IPG Media Lab in IPG Media Lab

Nov 10, 2015

AppLovin To Serve In-App Ads In tvOS With New SDK

What Happened
Mobile advertising firm AppLovin is ready to tackle in-app ads on the new Apple TV, which officially launched two weeks ago. So far, Apple TV ads have been limited to video pre-rolls on ad-supported services like Hulu. AppLovin…

IPG Media Lab in IPG Media Lab

Aug 7, 2015

The Business Use Case For Smart Home Appliances

What Happened
Door sensors have long been a common item in smart home installations for security and surveillance purposes. Now a Syracuse-based startup named Density is putting them to work for businesses. The company offers a smart door sensor…

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May 11, 2015

The Future Of TV, According To Netflix CEO Reed Hastings

Read original story on: Quartz

Reed Hastings, co-founder and CEO of Netflix, delivered a rousing speech at the 2015 Re:publica Media Convention in Berlin last week, boldly predicting that “Internet TV will…

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Oct 27, 2015

Why Banks Are Launching Their Own Payment Apps

What Happened
The next big competitor for Apple Pay may not be Android Pay or Samsung Pay after all. Instead, It could be one of the homegrown mobile payment solutions some banks are developing. Last week, Capital One added a new mobile payment…

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Jun 10, 2015

Is Mesh Network The Alternative Future For Messaging Apps?

Look out, Snapchat! There is a new hot messaging app blowing up with among teens and high schoolers across the country. Jott, a messaging app that works without a data plan or WiFi connection, plays to the needs of always-on…

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Nov 9, 2015

IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works

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Oct 9, 2015

Zynga Dives Into In-Game Native Ads With Sponsored Levels

What Happened
Zynga, the game maker behind popular mobile game franchises such as “FarmVille” and “Words With Friends,” has developed a new ad product called Sponsored Play, which inserts branded levels into its games that play…

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Oct 16, 2015

Twitter Debuts “Conversion Lift Reports” For Comparing Campaign Performance

What Happened
On Thursday, Twitter announced its plan to allow advertisers to generate reports that measure how much impact their promoted tweets have on converting users into customers across desktop…

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Aug 10, 2015

McDonald’s To Replace Cashiers With Self-Service Kiosks

What Happened
McDonald’s is reportedly planning to roll out self-service kiosks in stores across the country that will enable customers to place and pay for their order by themselves. Meant to streamline and accelerate the ordering…

2014

2016

These were the top 10 stories published by IPG Media Lab in 2015. You can also dive into monthly archives for 2015 by using the calendar at the top of this page.