Top Stories published by IPG Media Lab in 2015

Philips Develops VLC Lights For Retail Indoor Navigation

Read original story on: Engadget

Philips has developed a new indoor navigation system for retailers that uses special lights equipped with visible light communication (VLC) technology, which enables it to…


AppLovin To Serve In-App Ads In tvOS With New SDK

What Happened
Mobile advertising firm AppLovin
is ready to tackle in-app ads on the new Apple TV, which officially launched two weeks ago. So far, Apple TV ads have been limited to video pre-rolls on ad-supported services like Hulu. AppLovin…


The Future Of TV, According To Netflix CEO Reed Hastings

Read original story on: Quartz

Reed Hastings, co-founder and CEO of Netflix, delivered a rousing speech at the 2015 Re:publica Media Convention in Berlin last week, boldly predicting that “Internet TV will…

These were the top 10 stories published by IPG Media Lab in 2015. You can also dive into monthly archives for 2015 by using the calendar at the top of this page.