All Stories published by IPG Media Lab on June 22, 2015

Twitter Starts Testing New Product Pages And Collections

Read original story on: TechCrunch

Following the roll-out of “buy buttons” last fall, Twitter continues to dive deeper into social ecommerce by testing a new feature that allows a “limited group of brand…


The First Brand-Sponsored Periscope Stream Is Here

Read original story on: AdWeek

Nestlé has snatched the honor of becoming the first brand to run a paid campaign on live-streaming app Periscope. Working with social influencer platform Izea, Nestlé hired a few…


Jaguar To Bring Quantified Self Into Cars

Read original story on: The Verge

Jaguar is bringing biometric tracking to future Jaguar models for smarter safety and security solutions. The British carmaker is planning to track the driver’s heart rate, and breathing, and even…