All stories published by IPG Media Lab on June 30, 2015

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All Stories published by IPG Media Lab on June 30, 2015

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2015

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IPG Media Lab in IPG Media Lab

Jun 30, 2015

Meerkat Teams Up With Discovery Channel To Live Stream Shark Week

Read original story on: TechCrunch

Earlier last week, Meerkat launched an embeddable player to allow live streams to be embedded into and viewed on other digital services. The live-streaming…

Microsoft Trims Non-Core Units As Silicon Valley Consolidates

This week, Microsoft spun off two units unessential to its core business to the companies that could really use them. First, it sold off Bing’s mapping assets to Uber, who will also absorb around 100 Microsoft employers…

Lab’s Take On Cannes Lions Festival 2015

Last week, selected members of the Lab descended into Cannes, France to attend the ad industry’s annual Mediterranean celebration. More so than the years past, we felt a strong presence of tech startups and ad technology. Much like how brands are flocking to…