All stories published by IPG Media Lab on August 31, 2015

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All Stories published by IPG Media Lab on August 31, 2015

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IPG Media Lab in IPG Media Lab

Aug 31, 2015

How Coke Zero Added Value To Its TV Ads Using Shazam

What Happened
Coca-Cola launched a new campaign for Coke Zero that employs tune-identifying and mobile discovery app Shazam to add interactivity to its TV ads, which feature well-known ESPN personalities asking viewers to use the Shazam…

IPG Media Lab in IPG Media Lab

Aug 31, 2015

Livestreaming Continues To Evolve With Branded Streams And Mirrativ

What Happened
Mobile-based livestreaming continues to gain momentum as eight brands — including Taco Bell, CoverGirl, Verizon, and Pepsi — sponsored branded Periscope streams for this Sunday’s VMAs on MTV channel…

IPG Media Lab in IPG Media Lab

Aug 31, 2015

Discovery Channel Plays With Sharks In Virtual Reality Shorts

What Happened
Discovery Channel is dipping its toes into the uncharted water of virtual reality and 360-degree spherical video as it announced the launch of its virtual-reality platform, Discovery VR on Friday. The cable…

IPG Media Lab in IPG Media Lab

Aug 31, 2015

Apple Partners With PayAnywhere To Further Expand Apple Pay

What Happened
Apple has struck a new partnership with PayAnywhere, a POS solution provider that serves more than 300,000 locations around the United States. As part of the partnership, the latest version of the PayAnywhere card…

IPG Media Lab in IPG Media Lab

Aug 31, 2015

Google Chrome To Pause All Auto-Playing Flash Ads

What Happened
Just a week after Amazon announced its plan to stop its support for Flash ads starting September 1st, Google also decided on that same date as the day its Chrome browser will block auto-playing on all Flash content that isn’t…

IPG Media Lab in IPG Media Lab

Aug 31, 2015

Instagram Finally Allows Non-Square Photos & Videos

What Happened
After years of sticking with its signature square format for all posts, Instagram has finally added native support for photos and videos of other aspect ratios, allowing users to post vertical or horizontal posts without the…

IPG Media Lab in IPG Media Lab

Aug 31, 2015

How Warner Bros. Is Promoting Mad Max With Free Uber Rides

What Happened
Warner Bros has teamed up with Uber to promote the upcoming launch of its Mad Max video game — and the franchise in general — with free, post-apocalypse-themed rides in Seattle. For a limited time this week, Uber…

August 28, 2015