All stories published by IPG Media Lab on November 02, 2015

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All Stories published by IPG Media Lab on November 02, 2015

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2015

November

IPG Media Lab in IPG Media Lab

Nov 2, 2015

Apple Launches App To Help Businesses Create Indoor Maps

What Happened
On Sunday Apple quietly launched a dedicated indoor mapping app on iOS named Indoor Survey, which uses radio signals and WiFi to locate users and allow business owners to map out their venues using nothing but iPhones…

IPG Media Lab in IPG Media Lab

Nov 2, 2015

Stoli Taps Haptics To Let You Feel Its Mobile Ads

What Happened
Stoli wants to give you the feeling of what they are selling. The vodka brand recently launched the first-ever haptics-enabled mobile ads on Opera Mediaworks’ network of mobile apps that can make smartphones vibrate to enhance the…

IPG Media Lab in IPG Media Lab

Nov 2, 2015

Instagram Tries Content Curation And Opens Self-Serve Access To Carousel Ads

What Happened
Taking a page out of Snapchat’s playbook, Instagram tested a Live Stories-like video content curation on Saturday, highlighting some of the best Halloween posts across its platform…

IPG Media Lab in IPG Media Lab

Nov 2, 2015

Verizon Plans New Wireless Network Exclusively for Connected Devices

What Happened
Does the Internet of Things need a cellular network of its own? Verizon seems to think so. The nation’s largest wireless service provider announced on Wednesday that it is building a new 4G LTE…

IPG Media Lab in IPG Media Lab

Nov 2, 2015

Why More Companies Should Sponsor Developer Tools Like Capital One Did

What Happened
In a surprising move, Capital One bank has sponsored a developer for his work on CocoaPods, an open-source platform for managing and scaling Swift and Objective-C Cocoa projects. It is rare for…

IPG Media Lab in IPG Media Lab

Nov 2, 2015

Global Watch: Facebook Debuts New “Slideshow” Ad Unit For Emerging Markets

What Happened
In its latest bid to capture its “next billion” users in emerging global markets, Facebook is introducing a new ad unit designed to adapt to the limited mobile bandwidth in those markets…

November 03, 2015