IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works

Apple Launches App To Help Businesses Create Indoor Maps

What Happened
On Sunday Apple quietly launched a dedicated indoor mapping app on iOS named Indoor Survey, which uses radio signals and WiFi to locate users and allow business owners to map out their venues using nothing but iPhones…

Ralph Lauren And Sephora Testing Interactive Retail Experiences

What Happened
In a bid to lure more customers into their stores, some retailers have been experimenting with new technologies to make their in-store experiences more fun and interactive. Ralph Lauren will soon start…

How Amazon Powers Its First Physical Bookstore With Data

What Happened
Amazon may be responsible for the demise of traditional bookstores, but that certainly won’t stop the ecommerce giant from opening one itself. The company that first started as an online bookseller has opened its first…

Facebook Launches Notify App To Lend Its Notification Center Reach

What Happened
On Wednesday, Facebook rolled out a new iOS app called “Notify” to allow users to receive push notifications from publishers and other brands of their choice. Upon logging in with Facebook account…

How Izze Hacked Instagram To Create A Gamified Experience

What Happened
Beverage brand Izze has found an interesting new way to market on Instagram. Working with Omnicom’s The Integer Group, the brand built a choose-your-own-adventure type experience on Instagram. Users tap through…

How Burberry Tripled Its Base Of Mobile Shoppers

What Happened
Burberry has been embracing digital channels with a bullish strategy, and its effort is starting to pay off. The British luxury retailer retooled its online store to be more mobile-friendly and built a frictionless checkout and…

Mondelēz Will Trade A Pack Of Trident For Your Fitness Data

What Happened
Mondelēz gets into wearable data with a holiday campaign for its Trident gum brand. As part of its Trident’s C.H.E.W. (Change Health Every Week) campaign that rewards shoppers for staying healthy during the…