Top stories published by IPG Media Lab in May of 2016

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Top Stories published by IPG Media Lab in May of 2016

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2016

May

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May 20, 2016

What Chatbots Mean for Brands

Tech companies and the media that follows them have gone crazy for chatbots in the last few months. Since…

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May 4, 2016

Booking.com Rolls Out Chat Tool To Improve Customer Service

What Happened
Booking.com is getting on the chatbot bandwagon as it starts to roll out a chat tool for customers to communicate with the hotel they booked. The messaging tool, built entirely in-house, will be made available via…

IPG Media Lab in IPG Media Lab

May 23, 2016

How IBM Is Using Weather Data For Hyperlocal Marketing

What Happened
Since acquiring all the digital and data assets of The Weather Company last October, IBM has been looking to integrate the weather data into its marketing solution. Now the company has announced that it is combining The…

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May 18, 2016

KFC Partners With Baidu For A Robot-Powered Store In Shanghai

What Happened
Quick service chain KFC has partnered with Baidu, China’s leading company in search and AI technology, to create a new concept store in Shanghai that uses conversational robots as servers. Billed as “the…

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May 4, 2016

Hulu Announces New Interactive Ads At NewFronts

What Happened
Hulu is expanding its interactive ads to target viewers watching in their living rooms, as the ad-supported streaming service announced a series of new ad deals at its NewFronts event on Wednesday morning. The company is working with…

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May 20, 2016

How Crest Is Mining Selfies For Consumer Insights

What Happened
Crest is among several brands using a new app named Pay Your Selfie to gather insights on consumer behavior from selfies. The app works by paying users who complete specified “selfie tasks,” such as taking selfies when they are…

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May 26, 2016

Google Offers A Free Version Of Its Visualization Tool Data Studio 360

What Happened
Google has released a free version of its reporting and data visualization tool, Google Data Studio 360, for U.S. users. The free version, simply dubbed Google Data Studio, allows users to…

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May 27, 2016

Facebook Now Showing Ads To Non-Users, Testing Shoppable Video Ads

What Happened
Facebook continues to take strides toward challenging Google for the top spot in online advertising as the company started to serve ads to non-users on Thursday. Previously, Facebook’s ads on third…

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May 25, 2016

How Foursquare Turned Personalized Notifications Into A Chatbot

What Happened
Foursquare is jumping on the chatbot bandwagon with a new app called Marsbot, which learns about a user’s preferences for restaurants and bars from their Foursquare location data and recommends new places…

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May 20, 2016

Why Paramount Created Teenage Mutant Ninja Turtles Chatbots On Kik

What Happened
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the four…

April 2016

June 2016

These were the top 10 stories published by IPG Media Lab in May of 2016. You can also dive into daily archives for May of 2016 by using the calendar at the top of this page.