Pinterest Releases Targeted Ads By Matching Emails And Device IDs

What Happened
Pinterest is taking a page out of Facebook’s playbook, officially rolling out an ad targeting tool similar to Facebook’s popular Custom Audiences product. With the new tool, advertisers on Pinterest can…

Snapchat Launches Ad API And Ad Partner Program

What Happened
Snapchat took a major step in building out its ad business on Monday as it launched its first ad partner program and its first official ad API. Together, they allow third-party ad networks to create and serve ads on Snapchat, helping…

Fast Forward: Everything From Apple’s WWDC 2016 That Brands Need To Know

Your guide to tech-driven changes in the media landscape by IPG Media Lab. A fast read for you and a forward for your clients and team.

• Apple released SDKs for iMessage, Siri, and…