Reaching god mode (and why you need to know IPM to do it)

Running ROAS campaigns for ad-based games

Until user-level ad revenue data, ad-based games couldn’t…

Ad creative localization — how local must you go

How to monetize your IAP-based game with ads

It’s no longer a matter of “should” you include ads into your IAP game but it’s…

The what, how, and why of playable ads

Advertisers are experimenting with a new ad format that’s…

Optimize your user acquisition strategy with a soft launch

How to create retention in playable ads

Get users to complete your playable ad to the end by…

Four critical metrics mobile developers will need to succeed in 2019

Why marketers should be leveraging playable ads