9.25 Presidential Social Intelligence Battleground Tracker — Language Analysis: NC v. FL Data
A pulse of how potential voters in battleground states are discussing the Presidential candidates
Please check out the background post on this project if it is your first time reading.
— Our initial dataset from the week of 7.3 was detailed here.
— Data from the week of 7.11 was detailed here
— Data from the week of 7.19 was detailed here.
— Aggregate data to date through 8.14 was detailed here
— Language data from the weeks of 8.07 & 8.14 was detailed here
— Aggregate data through 8.25 was detailed here.
— Language data from 8.21–8.28 was detailed here
— Language data from 8.28–9.04 was detailed here
— Aggregate data through 9.5 was detailed here
— Language data from 9.04–9.11 was detailed here
— Aggregate daily support gained/lost data through 9.17 was detailed here
— A first look at Supreme Court Data was detailed here
— A deeper dive into Supreme Court Data was detailed here
Battleground States in our Analysis: AZ, CO, FL, IA, ME, MI, MN, NV, NH, NC, PA, TX, WI
Date Source: All data is publicly available and anonymized for our analysis from Twitter, Facebook, Online Blogs, & Message Boards.
Technology Partners: Eyesover & Relative Insight
Language Analysis
Building off the “Support Gained v. Lost” classification, we are aggregating an anonymized dataset of social posts that represent support for each candidate. This dataset allows us to compare and analyze the language used by “Biden Supporters” v. “Trump Supporters.”
From this analysis, we can better understand the issues/topics/trends that cause voters to express support or opposition toward a candidate. It also exposes overall patterns from the language used between the two supporter datasets.
— The analysis is processed via the Relative Insight language comparison platform.
The chart below shows the current size of the language data set:
Week of 9.4–9.11 North Carolina v. Florida
We normally compare Trump supporter language v. Biden supporter language.
This deep-dive is more point-in-time and geography based — comparing language between Florida and North Carolina voters.
For this analysis we compared 253,828 words from North Carolina voters against 420,020 words from Florida voters posted online from 9.4–9.11.
Recent WSJ Coverage
Our work on this ongoing analysis was recently featured in The Wall Street Journal:
Election 2020 Polls: Startups Pitch Themselves as Alternatives
Many campaigns, political groups still pay for polling, but use online surveys and social-media analysis to understand voters
About The Author
Adam Meldrum is an award-winning political & digital strategist. He is the Founder/President of the Republican media-buying operation AdVictory LLC. Adam has consulted with other organizations in the political/technology space such as DDC Public Affairs and WinRed. Adam also serves on The Board of Directors at HeadCount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy.
Since 2006 Adam has produced award-winning work for and advised campaigns/organizations such as; Governor Rick Snyder, Governor Bruce Rauner, Governor Doug Burgum, Governor Bill Lee, Ambassador Ron Weiser, Senator Ben Sasse, Senator John McCain, Senator Rand Paul, The Republican National Committee and the U.S. Chamber of Commerce.
Adam’s work on the forefront of technology, data, and analytics was featured by OZY Media in a profile: “Meet the GOP’s Chatbot and Artificial Intelligence Guru”. He is a die-hard Michigan State University fan/alumni and pretty obsessed with Phish and The Grateful Dead. He resides in Washington D.C. with his beautiful wife Christina and their weird puppy, Basil.
Personal Website: http://www.adammeldrum.me/
