Reverse Engineering Your YouTube Business: Focus on Profitability First as Your Foundation Versus Popularity
“You read a book from beginning to end. You run a business the opposite way. Start with the end and do everything you must to reach it.” ~H. Geneen
When it comes to effective business building for short, mid and long-term success, having a strong foundation and putting in your BIG ROCKS FIRST is vital. When starting a YouTube business, it’s even more important.
In my mini-master class Figures to Followers: Prioritizing Purposeful Profits Over Popularity on YouTube to Create the Win-Win for You, Your Audience & More, I teach from a YouTube-preneurial vantage point versus a YouTuber perspective and why it’s important to think like a business builder and create your frameworks with the end-in-mind from a reverse engineering process for meaningful profits and purposeful impact.
I know that most entrepreneurs believe that when they start a channel, they’re thinking it is from a business format. However, most build their channels with a mindset of gain popularity to profits mindset versus a profitability to popularity type of mindset. Unfortunately, this is what’s widely taught even by most YouTube experts. I totally understand why they teach in that format; however, for the great majority of channels in this new era of business, those concepts won’t work for one’s ultimate success.
Of course, no one wants to come off as if what they do is all about the money, but if you are going to be in business you must make profits the chief currency cornerstone for your ultimate success. Indeed, you are here to make an impact on the lives of others and provide solutions through your products and services. Did you HEAR what I just said? Your products and services. Unless you are showing up as a non-profit or charity, you will be selling goods and services that are for profit.
If YouTube is your business, then you will have to set up your channel with a solid business plan and profits model and not just focus on popularity and thinking that it will lead to profitability. I’ve shared in other articles how under the old model most became successful in that way; however, it has never worked for the majority and it’s certainly not working in this new emerging era of YouTube business.
I’m sure most are familiar with the analogy of putting in your BIG ROCKS FIRST. The overarching theme of that analogy is about not filling up a jar with sand and pebbles first, otherwise, you won’t have room for the BIG ROCKS. When you focus on just popularity first that’s considered sand and pebbles even though it does take people knowing about your channel in order for it to be profitable and impactful. However, if you’re in business doing YouTube long enough, you will discover that most of your channel subscribers aren’t your consistent buyers. You will more than likely make higher profitability from those who discover your channel for the first time and only revisit when they’re ready to buy your next offer.
So how do you think with the end in mind to reverse engineer building your YouTube business?
- Create a Profitable Visionary Business Plan & Profits Model
- Focus on Your Profits Agenda Vs Popularity in Order to Have Profitably Popularity Long-term
- Become an Income Making Influencer Vs a Popularity-In-Hope-of- Profits-Possibilities Influencer
Of course, popularity to the right audience is equally as important as the profits side; however, if you don’t have a solid income plan then your impact plan can still be achievable just not profitable. All of your time will be spent on content creation, production and posting videos in hopes that people will see them. Sure, you might gain a following and consistently be empowering others, but more than likely you won’t be making profits.
This is fine for a YouTuber but not a YouTube-preneur who is set up as a business for both impact and income consistently. Below are several articles and a mini-lesson playlist for you to learn how to customize your own way to revenue success on YouTube. I hope you will enjoy and benefit from the resources. Wishing you all the best as you create a new mission and vision for profitably reverse engineering your YouTube business agenda.
Articles & Playlist to Explore…
Create Massive Momentum & Marketing Magic with YouTube Shorts & Other Short-form Videos for Channels with Less than 100 Subscribers
Nonlinear Business Growth Tips for YouTube Channels with Less than 200 Subscribers
Focus on Figures, Not Just Followers: How to Successfully Set Up Your YouTube Channel for Profits & Not Just Popularity with Under 300 Subscribers
Revenue Recognition Your Way on YouTube: The Art of Creating Monetized Success Customization with Less than 400 Subscribers
YouTube Revenue Your Way: Creating Customized Monetized Success with Less than 500 Subscribers
5 Things You Should Know About Profitable Shifts for YouTube Channels for Business
Why You Don’t Actually Require Subscribers to Monetize Your YouTube Channel; However, It’s Best to Gain Several Followers for a Better Social Media Appeal & Presence
Faceless Videos Are Becoming a Big Thing on YouTube & This Isn’t New
Create Your Own Get YouTube Done NOW VIP Intensive Weekend or Week: 8 Articles & Mini-Lessons Video Playlist to Help Small Channels Set Up for Achieving Their Maximum Success, Monetization & More
Build Your Residual Revenue Generating Video-Communications-preneurship Empire with YouTube, Rumble & More
YouTube Your Way Mini Lessons Playlist
Are you ready to focus on your profitability over popularity?
I hope this article and the ones included were extremely valuable. I would love to hear how these served you.
If you’re interested in learning more about revenue generation with YouTube, visit/explore…YouTube Revenue Your Way Institute of Customized Success
Want to learn a unique and uncommon way to successfully market your YouTube channel and more?
Explore/Consider this entry-level signature product of mine…
If you would like to learn more about upcoming mastermind cohort events, VIP Consulting Intensives, or products on this topic or to book me for virtual speaking engagements, email wowshedoesitallmedia@gmail.com
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