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Top Stories published by Firm Narrative in 2018
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2018
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Andy Raskin
in
Firm Narrative
Jul 26, 2018
Tailoring Your Pitch for Multiple Audiences
How to structure your story to resonate with different personas
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1.5K
6 responses
Andy Raskin
in
Firm Narrative
Mar 6, 2018
Why Great Pitches Come From Customers
5 questions for pinpointing why they buy
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1.8K
4 responses
Andy Raskin
in
Firm Narrative
Oct 30, 2018
Selling Your New Sales Deck to Sales
The greatest sales deck isn’t—until your sales team buys in.
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812
3 responses
Andy Raskin
in
Firm Narrative
Jun 22, 2018
Casio’s Eccentric Product Culture, Built on Embracing Failure
My 2003 profile of Casio and co-founder Kazuo Kashio, who passed away this week
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617
4 responses
Andy Raskin
in
Firm Narrative
Mar 20, 2018
Why So Obsessed with Naming Your Category?
A label, by itself, isn’t worth much.
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513
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Andy Raskin