DOOH offers magazines a life line

In a difficult economic environment, magazine publishers have started turning to Digital Out of Home (DOOH) for new revenue opportunities. With promotions on video advertising networks, self service kiosks and ad sales, traditional print advertising companies are…

Mobile applications as the second Web

You might think the iPhone has conquered the mobile universe, certainly in the US. Or at least, that’s what the bulk of articles published in 2009 seem to indicate. While the iPhone has heavily influenced mobile in the states and abroad, the numbers overstate the…

Hottest trends in gaming

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Here are continued impressions from E3. They are, as promised, thoughts on Sony offerings and the larger gaming trends.

Michael Jackson, Farrah Fawcett, and social visualization

Much will be said over the next week or so about the passing of two iconic celebrities Thursday, Farrah Fawcett and Michael Jackson, whose work will forever be associated with particular moments in our cultural history. I was a…

The Internet gets married, has kids, settles down

The Internet is on its way to settling down. Don’t misunderstand me, as far as the interwebs are concerned, 401 still means unauthorized access and has nothing to do with retirement (yes, that’s a geek joke). Instead, it means that the Internet…

How social media can save books

Social media has infiltrated the hemispheres of today’s society by embedding itself into the framework of business interactions, personal relationships, mobile distractions, television and other elements that shape our culture. While some situations and technologies adapt…

The nature of editorial is to evolve

As new media marketers, we know what our clients should be doing, what spaces they should be playing in; we have a whole laundry list of items we’d like them to implement. But too often, we don’t apply the same standards and strategies to our own online spaces and…