New era of digital publishing

The personal digital publishing revolution has been happening for awhile. But a few announcements today make it clear that the wheels of progress are turning faster than ever before. And, that we’re getting closer to the plug-and-play-don’t-make-me-think-open-standards era.

Leveraging interns in the new media space

“Your tech savvy intern.” These were the words on the email subject line in response to a Craigslist ad we’d posted to fill an intern position. Needless to say, she got the job. As we come to the end of another semester, it seems fitting to reexamine the…

Tweeting for the Man: A Twitter Strategy Guide

Twitter has exploded over the past two years. In March, the site doubled its unique users to reach 9.3 million. In terms of Google searches, Twitter has become more popular than Britney Spears, and is just about even with Barack Obama. The…

Using social media to build your personal brand

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters

Reflections of a Zen Tech Warrior

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I’ve been interning at the IPG Emerging Media Lab for the past few months. Little did I know that…