Top Stories published by IPG Media Lab in May of 2010

Hottest new interactive platforms from ITP

Recently, nerd-do-well students, bloggers and window-shopping venture capitalists flocked to ITP’s Annual Spring Show. The Interactive Telecommunications Program, an alternative media school in New York University’s Tisch School of the Arts, is part…


Google wins big with AdMob ruling

Despite the growing rivalry between Google and Apple, the FTC approval of Google’s AdMob purchase proves the tech giants are indispensable to each other on at least one effort — circumventing antitrust scrutiny. Despite tough talk from members of the FTC in recent…


Travelocity: Chatroulette marketing a success

Travelocity made headlines this week when it revealed the metrics of its Chatroulette marketing campaign and declared the site to be a successful platform for reaching consumers. Other early pioneers of Chatroullette ad experimentation include Burger…


Why Apple shut down LaLa

In another disappointment for U.S. music fans, Apple announced last week that it would shutter online music service LaLa on May 31st — only months after purchasing the company for over $80 million in December 2009. Started in 2006, the company allows users to create and share music…


I Like you. I just don’t Fan you.

Facebook recently unveiled a variety of new features. Among the changes was a subtle but important shift in the way Facebook lets users express their affinity for a brand. Prior to the update, users clicked the “Become a Fan” button in order to connect their…