Last week two items of note occurred. Apple released the iPad, and Google announced they would be building Flash into Chrome and Chrome OS. These two announcements highlight a growing difference between Apple and Google’s strategies for the future of…

I recently attended a client summit in Berlin and had the opportunity to meet renowned European Media Consultant and Researcher, Joerg Blumtritt. With his peers Sabria David and Benedikt Koehler, Joerg developed the Slow Media Manifesto. Taking a page from the…

As reported this week in Forbes.com, IPG Media Lab along with our parent company, Mediabrands is joining forces with AOL to create the next generation of retail shopping tools. Our hope is to make it easier for shoppers to get the information they need…

Recently, nerd-do-well students, bloggers and window-shopping venture capitalists flocked to ITP’s Annual Spring Show. The Interactive Telecommunications Program, an alternative media school in New York University’s Tisch School of the Arts, is part…

Despite the growing rivalry between Google and Apple, the FTC approval of Google’s AdMob purchase proves the tech giants are indispensable to each other on at least one effort — circumventing antitrust scrutiny. Despite tough talk from members of the FTC in recent…

I took advantage of a summer vacation to read Vernor Vinge’s Rainbow’s End. Rainbow’s End recently won the Hugo Award for science fiction literature. Like any good hard SciFi book, this one portrays a not-too-distant future where technology has…

The news that EA is dropping third parties from selling into the company’s dynamic in-game ad inventory is a pretty interesting development. At first blush, it looks like a move to increase margins and control pricing of the inventory. The more I think about…

Propelled by location based technology, mobile advertising is taking leaps forward right now. Projections from Juniper Research anticipate location based mobile marketing will jump to a whopping $12 billion dollars by 2014. Meanwhile, in the past four…

Today, midwest supermarket chain Meijer launched a mobile application called…