WSJ: New technology lures shoppers to stores

Originally published by the WSJ:

Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service…

The evolution of America’s Internet activity

Nielsen released new statistics this week on Americans’ online behavior that confirms the growing dominance of social networking while illuminating strong differences in computer and mobile activity. This data gives powerful insight into patterns in…

Data is the new black….cyan, magenta, and yellow

Historically, ads have been closed systems. The information contained in the ad itself is fixed. Most of the interactivity in digital ads to date has been limited to the ability to link somewhere or to engage with content elements that…