Xbox One Reinvents The Fitness DVD

With the host of sophisticated fitness trackers from Fitbit and Jawbone, Kinect on Xbox 360 can look obsolete only supporting large movements like jumping jacks. Yet, it appears Xbox One’s fitness initiatives will pick up the pace for Microsoft. Leveraging a new Kinect…

The Trigger: 10/9/13

Smirnoff Pushes Mixhibit App

In a world where brands are continuously looking to stand out, sometimes custom jobs yield the most impressive results. Such is the case with Smirnoff’s new app, Mixhibit. The Diageo-owned vodka purveyor is making a big global marketing push behind the app, which allows users to…

Twitter To Debut ‘See It’ Cards

Between Nielsen ratings and instant replay partnerships, Twitter has been making overt attempts to cozy up to the TV industry. It’s latest move could see its biggest payoff yet: it’s a broad deal with Comcast that aims to turn Twitter itself into a TV-watching service. It’s…

Pinterest Pilots Promoted Pins

Pinterest has begun piloting promoted pins, which act as billed. The paid ads appear as pins with a “promoted pin” callout and an info icon that identifies the brand and reasoning for the placement. None of this is terribly surprising for the social network valued at 2.5…