A Look At Mastercard’s Newsroom

Newsrooms are a new occurrence in the agency world as brands are becoming full-fledged publishers, adding original content to their own properties opposed to pushing out the same asset across a network. For brands with a PR focus or engaging lifestyle content, the newsroom…

Watchlist: Amazon Set-Top Box

Amazon is planning a trojan horse for the living room — a proprietary set-top box. The device itself will look to compete with the likes of Roku and Apple TV, but more importantly it will serve as a gateway to Amazon’s marketplace. I would expect the price point to be…

The Trigger: Netflix Films, Twitter Images & Piracy

Report: Consumers Prefer Long Form Video

Mobile lends itself to snackable content, right? Not so, according to a new study from Vuclip which finds that consumers prefer long-form movies and TV shows opposed to shorter form content. While the study does not answer how these numbers compare to PC…

Steam Reaches 65 Million Active Users

There are two key components to this statistic, released today by Steam: first, those 65 million users are all active, playing games on Steam regularly — more than are on Xbox Live. And second, Steam boasts daily peak simultaneous usage of over 6 million. It’s…