Exploring the Effectiveness of Branded Content

Forbes partnered with IPG Media Lab to conduct a unique study to explore the effectiveness of long-form branded content. 2,259 participants were recruited from relevant sections of the Forbes website, given a webpage to experience, followed by a…

eBay Buys Shutl & Expands Same-Day Delivery

Though a large company snapping up a young startup isn’t anything to turn heads anymore, when eBay purchased London-based Shutl, it meant that it could expand its on-demand delivery service, eBay now, into 25 cities by the end of the next calendar year…

InfoScout.co Brings Detailed Purchase Data to Brands

I’m shocked that it took me so long to realize that Box Tops for Education was a consumer research program. Brands have clamored for decades to determine who they should be marketing to, but the only hard data consistently available to…

Netflix Adds 1.3 Million New US Subscribers In Q3

Netflix published it’s third quarter numbers yesterday, and beat expectations with a revenue of $1.11 billion. It also added 1.3 million new domestic subscribers, which brings its total subscriber-base to 31.1 million, up and over rival HBO…

The Trigger: 10/22/13