Top stories published by IPG Media Lab in September of 2015

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Top Stories published by IPG Media Lab in September of 2015

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2015

September

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Sep 8, 2015

IPG Media Lab + DIRECTV: Annual Survey Of The American Football Consumer

Click here to download our survey report.

Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media…

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Sep 21, 2015

How A Health Insurance Is Using Wearable Data To Motivate Its Customers

What Happened
CSS, one of Switzerland’s biggest health insurers, is testing a pilot program to incentivize or, depending on your perspective, penalize its customers based on fitness data. Launched in July…

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Sep 3, 2015

Why Google Is Against Interstitial App Install Ads

What Happened
Back in April, Google started prioritizing mobile-friendly websites in its mobile search results with a tweaked algorithm, which means sites without a mobile version got demoted in search ranking. Now, Google is gunning for…

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Sep 22, 2015

Starbucks Improves In-Store Experience With Nationwide Mobile Ordering

What Happened
Starting today, Starbucks is rolling out a new Mobile Order and Pay feature in its branded mobile app. First tested in Portland back in December and now available at more than 7,400 stores…

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Sep 25, 2015

How Macy’s Digitalized Its Flagship Store To Lure Millennial Shoppers

What Happened
Last week, Macy’s unveiled “One Below,” a space designed to court the digitally connected millennial shopper. Located in the basement level of its flagship store in New York’s Herald Square, the…

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Sep 17, 2015

Facebook Partners With Shopify To Build Shop Sections On Pages

What Happened
A week after Facebook first announced the addition of a new mobile-optimized Shop section to Pages, Canadian ecommerce platform Shopify is revealed as the partner that will be powering those new shopping…

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Sep 1, 2015

Neiman Marcus Adds Visual Search To Its App For Better Discovery

What Happened
Luxury department store Neiman Marcus has teamed up with Slyce, a product-discovery platform, to allow users of its retail app to search for items with images instead of texts. Shoppers can either upload a…

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Sep 4, 2015

Facebook Starts Testing New Immersive Ad Format

What Happened
Facebook has finally started testing its new immersive mobile ads that it first announced in Cannes this year. Several brands including Gatorade, Mr Porter, Michael Kors and Carrefour are brought on as launch partners to try out the…

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Sep 17, 2015

Mattel Brings Conversational UI To Barbie Dolls

What Happened
Interactive toys are nothing new on the market, but how about a Barbie doll that can actually hold a conversation with your kids? Earlier this week, toy manufacturer Mattel Inc. debuted a new line of Barbie named “Hello Barbie” with…

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Sep 23, 2015

Rebecca Minkoff Shows The Usefulness Of In-Store Behavioral Data

What Happened
Women’s clothing retailer Rebecca Minkoff opened its first “connected store” in SoHo, NYC last November, integrated with in-store tracking technology powered by eBay. The platform identifies how customers…

August 2015

October 2015

These were the top 10 stories published by IPG Media Lab in September of 2015. You can also dive into daily archives for September of 2015 by using the calendar at the top of this page.