All Stories published by IPG Media Lab on September 21, 2015

Why Nescafe Abandoned Their Own Site For Tumblr

What Happened
Swiss food and beverage giant Nestlé is converting its Nescafé.com
into a Tumblr blog. The reasons behind this rather unorthodox move seem to be trifold. First, according to Nescafé’s marketing chief Michael Chrisment, moving all its…