Top stories published by IPG Media Lab in October of 2015

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Top Stories published by IPG Media Lab in October of 2015

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2015

October

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Oct 27, 2015

Why Banks Are Launching Their Own Payment Apps

What Happened
The next big competitor for Apple Pay may not be Android Pay or Samsung Pay after all. Instead, It could be one of the homegrown mobile payment solutions some banks are developing. Last week, Capital One added a new mobile payment…

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Oct 9, 2015

Zynga Dives Into In-Game Native Ads With Sponsored Levels

What Happened
Zynga, the game maker behind popular mobile game franchises such as “FarmVille” and “Words With Friends,” has developed a new ad product called Sponsored Play, which inserts branded levels into its games that play…

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Oct 16, 2015

Twitter Debuts “Conversion Lift Reports” For Comparing Campaign Performance

What Happened
On Thursday, Twitter announced its plan to allow advertisers to generate reports that measure how much impact their promoted tweets have on converting users into customers across desktop…

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Oct 5, 2015

Apple To Open Universal Search Wide On Apple TV

What Happened
One highlight feature of the new Apple TV that was unveiled last month is Universal Search, which allows users to search for content via Siri in a granular manner — down to a specific episode or even a specific guest star — across…

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Oct 26, 2015

Time Warner Cable To Introduce OTT TV Packages

What Happened
Time Warner Cable (TWC) is set to test a new Internet TV service in New York City this week in a bid to stop hemorrhaging cable subscribers. Designed for users who only signed up for Internet service, TWC will be offering a “Starter”…

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Oct 1, 2015

Event Recap: IPG Mediabrands’ Advertising Week Panel On Viewability

This morning, IPG Mediabrands held an Advertising Week event to tackle one of the hottest topics in the ad industry today, viewability. The event consisted of a presentation of the Lab’s new research results and a…

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Oct 14, 2015

Uber Officially Launches UberRUSH For On-Demand Delivery

What Happened
Popular ride-hailing service Uber has been testing UberRUSH, an on-demand local delivery service, in New York City since April. Following last month’s confirmation that they will expand the courier program, today the…

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Oct 12, 2015

Salesforce Launches IoT Platform To Gather Data From Everywhere

What Happened
Last month, popular CRM solution provider Salesforce announced its entry into the Internet of Things (IoT) market with IoT Cloud, a platform designed to help businesses connect with and respond to their…

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Oct 1, 2015

Nest Expands IoT Protocol To Third-Party Devices

What Happened
Earlier today, Google’s Nest Labs introduced a new device-to-device communications protocol called Nest Weave for its low-energy IoT protocol Thread, which was first announced in July. Initial launch partners include P&G, GE…

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Oct 13, 2015

Pinterest Goes Hyperlocal By Adding Location Data To Its Pins

What Happened
On Tuesday, Pinterest introduced an update to its Place Pins feature, which automatically expanded location data to approximately 7 billion pins. When users save a Place Pin, its app now shows a map with other…

September 2015

November 2015

These were the top 10 stories published by IPG Media Lab in October of 2015. You can also dive into daily archives for October of 2015 by using the calendar at the top of this page.