All stories published by IPG Media Lab on January 11, 2017

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All Stories published by IPG Media Lab on January 11, 2017

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2017

January

IPG Media Lab in IPG Media Lab

Jan 11, 2017

GEICO Introduces Conversational Virtual Assistant “Kate” In Mobile App

What Happened
Auto insurance company GEICO has become the latest brand to join the conversational service craze with its own virtual assistant Kate. Now available via the iOS GEICO app and coming soon to its…

Fast Forward: CES 2017 Recap

Editor’s Note: As with all Fast Forward analysis, this recap first went out to our subscribers via newsletter one day prior to its posting on this site. We also customized our recap to offer tailored CES insights for brands in eight verticals including auto, CPG, retail, travel…

Facebook Adds Mid-Roll Ads To Non-Live Videos & Instagram Stories

What Happened
Facebook’s first order of ad business in the new year is to ramp up its in-stream video ads. The social media giant has started testing 15-second-long mid-roll ads inserted in between videos select…