Ads You Can Feel: Immersion, Magna, & IPG Media Lab Conduct In-Depth Analysis Of Haptic Tech In Video Ads

E-Retailer Phlur Uses Spotify Playlists And Curated Images To Sell Perfumes

What Happened
Phlur, an online-only perfume brand, came up with a brilliantly designed online shopping experience to introduce customers to its product lineup. Founded in 2015, the Austin-based…

Nike Deploys AR In Store To Demo Customized Shoes

What Happened
A Nike store in Paris has started using augmented reality to show customers what their personalized running shoes would look like. Working with SmartPixels, a French AR company, Nike is letting customers configure the colors of a…

Sony Pictures Launches AI-Powered Chatbot To Promote Resident Evil Movie

What Happened
Sony Pictures has created an AI version of the Red Queen character from its film Resident Evil: The Final Chapter to promote its impending theatrical release. Partnering with artificial…

Snapchat Teases Secret Filters, Hints At The Future Of AR Marketing

What Happened
Snap Inc. has started testing a new hidden feature that let users unlock secret filters when they point the camera to the charging case of Spectacles, the camera-embedded sunglasses the company…

CES 2017 Day 3: Healthcare Tech Getting A Boost From IoT Connectivity

What We Saw At CES
Healthcare is getting a strong boost from the recent developments in connected devices and machine learning, allowing medical device manufacturers to create smarter gadgets that work wonders…

Snapchat Let Brands Target Users Based On Third-Party Data

What Happened
Following its introduction of sequential video ad yesterday, Snapchat announced today that it is enabling brand advertisers to target users based on third-party data. The popular messaging app follows the lead of…

CES 2017 Day 3: Under Armour Joins The Sleep Tech Boom

Earlier this afternoon, Under Armour CEO and founder Kevin Plank delivered the last solo keynote address of this year’s CES. The fast-talking CEO began with a passionate and detailed account of the transition his company has…

Toyota Connects Addressable TV Ads To Dealership Visits

What Happened
Toyota marketers for the Gulf States region ran an addressable TV ad campaign last year that connected TV ads to dealership visits. In June and July, Gulf States Toyota targeted 652,000 households in Arkansas, Louisiana…