What HappenedCathay Pacific is sending its loyalty program members a unique birthday gift — a piece of contemporary artwork created by a special algorithm based on their travel data…
What HappenedHBO has launched a hybrid content campaign to generate buzz for its upcoming new series Little Big Lies. Partnering with anonymous secret-sharing social network Whisper, which has since pivoted…
What HappenedPandora is planning to bring dynamic creatives to audio ads. The streaming service is teaming up with UK-based dynamic ad tech vendor A Million Ads to target consumers in real time with personalized messages…
What HappenedMessaging app Viber, which enjoys 260 million monthly active users worldwide, announced the launch of a new in-chat Instant Shopping feature that will integrate ecommerce features directly into…
What HappenedSoon, Jaguar drivers in the U.K. will be able to pay for their gas refills without leaving their cars. The British auto maker announced on Wednesday that it is rolling out a “world’s…
What HappenedGoogle is teaming up with Ivyrevel, an online-only women’s fashion brand backed by H&M, to develop an Android app that can design a dress for you based on your contextual and activity…
What HappenedLooking to enhance its customer experience on mobile, Marriott Hotel has updated its app based on guest feedback to offer a more intuitive user experience. The revamped app sports a “one-button” ergonomic design that is easy…
What HappenedTo help patients, especially children, to prepare for their first MRI scans, the Kings College Hospital in London has created a “My MRI” VR experience that is designed to familiarize first-time patients…
What HappenedGillette becomes the latest CPG brand to tap into the increasingly popular eSports by announcing a global partnership with ESL, the world’s largest eSports company. As part of the…
These were the top 10 stories published by IPG Media Lab in February of 2017. You can also dive into daily archives for February of 2017 by using the calendar at the top of this page.