Amazon Adds Computer Vision To Alexa With New Echo Look Device

What Happened
On Wednesday, Amazon unveiled a new Echo device, and it is a big departure from the smart speakers introduced in the Echo lineup so far. Named Echo Look, the newest hardware product from Amazon looks more…

Snapchat Rolls Out “Snap To Store” Tools For Tracking Offline Attribution

Expedia Plans To Use VR To Let Customers Tour Hotel Rooms Before Booking

What Happened
Popular travel booking site Expedia is testing a new VR initiative to allow customers to take a tour of the hotel rooms they are interested in before booking. Designed to be an interactive…

Media Trial Report: Context And Device Key To Effectiveness For Outstream Video Ads

Yume, Magna, The IPG Media Lab Conduct Comprehensive Study On The Impact Of Pre-Roll, Mid-Roll And Outstream Ad Video…

Roku Offers Advertisers Demographic Guarantees Based On Nielsen Digital Ad Ratings

What Happened
On Monday, Roku announced it will start offering advertisers audience guarantees for that are based on Nielsen Digital Ad Ratings in an attempt to close the gap between OTT…

NatGeo Creates Einstein Chatbot To Promote New “Genius” Series

What Happened
To promote its new Genius series based on the life of Albert Einstein, National Geographic channel is resurrecting the renowned physicist as a chatbot on Facebook Messenger. To introduce a more human side of…

IBM Watson Upgrades Cloud Marketing Service By Adding Video & Behavioral Analysis

What Happened
IBM continues to expand the marketing capabilities of its cognitive computing service Watson as it announced two new features this week. First, the new Watson Marketing…

Fast Forward: Camera As A Platform Takes The Spotlight At Facebook F8 2017

The highlights:

Madison Reed Creates An SMS Chatbot That Gives Hair-Coloring Advice

What Happened
Hair-coloring brand Madison Reed has created a chatbot named Madi that will use AI smarts to give out hair-coloring suggestions via text. Interested customers seeking consultations can text the Madi…