What HappenedEncrypted messaging app Telegram has updated its iOS app to add support for Apple Pay for its Bot API, allowing chatbots on its platform to accept payments and complete transactions without leaving the app. Users can now buy a…
What HappenedBritish alcoholic beverages company Diageo teamed up with Amazon for a shoppable video series to promote its “Reserve” portfolio of premium liquor brands. Titled “World Class List,” the series is done in…
What HappenedL’Oréal has quietly launched a Facebook Messenger bot that aims to act as a gift-giving liaison for personalized makeup and skin care gifts. Working with Automat Technologies, a Montreal-based startup, the…
What HappenedEarlier this week, Google rolled out a new measurement tool to help advertisers measure the offline impact of their digital ads by tracking offline purchases people make in merchants’…
What HappenedHome design and furniture shopping app Houzz is the latest ecommerce player to add an AR twist to its platform. The Palo Alto-based company updated its iOS app to add a new virtual preview mode that supports 3D objects. With this new…
What HappenedeBay is supercharging its own email marketing platform with machine learning so as to send individually personalized offers to subscribers based on their browsing history on eBay’s site. By dividing deals into virtual “buckets”…
What HappenedAmerican Express is the latest financial service to dive into voice banking with the release of its first Alexa skill. AmEx cardholders can search and sign in with their American Express online account to activate the…
What HappenedAs part of a returning marketing campaign Play a Coke, Coca-Cola and Spotify is teaming up to offer Canadian consumers a unique product experience. Customers are encouraged to download a special mobile app and use it to…
These were the top 10 stories published by IPG Media Lab in May of 2017. You can also dive into daily archives for May of 2017 by using the calendar at the top of this page.