All stories published by IPG Media Lab on May 19, 2017

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All Stories published by IPG Media Lab on May 19, 2017

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2017

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IPG Media Lab in IPG Media Lab

May 19, 2017

Guinness Uses VR To Enhance Sampling Experiences At Tesco

What Happened
Guinness is adding a little VR fun to its in-store sampling promotion to entice shoppers to try out its latest line of beers. Working with R/GA London, the Irish brewer created a 360-degree video designed to…

IPG Media Lab in IPG Media Lab

May 19, 2017

Fast Forward: Everything Brands Need To Know About Google 2017 I/O Event

This is a special edition of our Fast Forward newsletter, bringing you a summary of the major announcements from Google’s 2017 I/O developer conference. A fast read for you and a forward for your clients…

IPG Media Lab in IPG Media Lab

May 19, 2017

Google Unveils Daydream VR 2.0 With Chrome and Cast Support

What Happened
Google’s Daydream VR platform is getting its first major software revamp later this year, Google revealed during a keynote focused on VR and AR on Day 2 of its I/O developer conference. The update, codenamed…

IPG Media Lab in IPG Media Lab

May 19, 2017

Facebook Ramps Up Live Content With Weekly MLB Games

What Happened
Facebook continues its aggressive push for more live video content as it signs a new streaming deal with the Major League Baseball (MLB) to stream 20 games this season. The broadcasts, drawn from a feed from one of the…

May 17, 2017

May 22, 2017

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