The Most Underrated App Metrics For Game Developers

Let’s face it — the number of reports available to help you measure the health and effectiveness of your mobile application is enough to make your head spin. Whether you’re tracking the user acquisition, engagement, retention or…

TAPJOY LAUNCHES MARKETING AUTOMATION AND MONETIZATION PLATFORM TO OPTIMIZE THE LIFETIME VALUE OF EVERY FREEMIUM APP USER

Combines predictive analytics, marketing automation tools, IAP promotions and ad-based monetization in a single solution that…

Tapjoy Launches Integrated Attribution Program for Mobile Tracking Partners

Launch Partners Include Measurement and Attribution Providers AppsFlyer, adjust and TUNE

SAN FRANCISCO — June 2, 2015 — Tapjoy, the mobile app industry’s leading Mobile…

Tapjoy Adds Personalized Currency Sales to its LTV Infrastructure for Freemium App Developers

Includes “Push-to-Earn” and “Message-to-Earn” tools to promote currency sales effectively

Tapjoy Delivers Its One-Billionth App Install

Video-to-Install Product Sees 85% Growth and Continues To Drive Quality Users for App Developers

Tapjoy Announces Promotion of Sean Lindsay to Chief Technology Officer

SAN FRANCISCO, CA and BOSTON, MA — May 28, 2015 — Tapjoy, the mobile app industry’s leading Mobile Marketing Automation and…

Breakthrough Strategies for Mobile Marketing Automation — Tapjoy White Paper

[:en]App development is big business. Gartner predicts that developers will make $77 billion in the year 2017. And yet, as big as that number sounds, what’s truly remarkable is that nearly every app…