Top stories published by Tapjoy in 2016

The Top Personas of Free-to-Play Mobile Gamers — and How to Treat Them

[:en]We all love free apps. But how many of us are willing to pay to unlock in-app content like virtual goods, extra levels and other upgrades? Not many, it turns out — about five percent of the players in…

Tapjoy in Tapjoy

Feb 1, 2016

6 Ways to Maximize Your Push Notification Strategy

[:en]

Push notifications play a crucial role in any successful app engagement or monetization campaign. A relevant, timely and personalized notification can help bring back lapsed users who might not have opened your…

Tapjoy in Tapjoy

Mar 15, 2016

Tapjoy Signs Mobile Gaming Publisher Scopely to its Personalized Monetization Platform

[:en]It’s GDC week here in San Francisco, which means thousands of developers will descend on the city to talk about the latest trends in game design, development, marketing and…

Tapjoy in Tapjoy

Jul 28, 2016

Tapjoy’s In-Game Ads Crush Mobile Industry Norms for Branding Metrics, comScore Finds

SAN FRANCISCO — July 28, 2016 — Tapjoy, the mobile industry’s leading platform for advertising in mobile games, today released the findings of an extensive study conducted with leading…

Tapjoy in Tapjoy

Feb 12, 2016

Valentine’s Day Currency Sale — Live Now!!

[:en]

Looking for some extra love this holiday season? Look no further than your favorite Tapjoy enabled Apps! The Tapjoy Currency Sale is now live for Valentine’s Day! See who’s participating below.

Tapjoy in Tapjoy

Feb 18, 2016

Bringing Tapjoy’s Audience Segmentation and Predictive Analytics to Mobile Ad Mediation

[:en]We’re very excited to announce that we have partnered with several of the mobile industry’s leading ad mediation platforms to enable app developers to leverage best-in-class…

Tapjoy in Tapjoy

Dec 13, 2016

Tapjoy Brings Its Interplay Ads to the LINE Messenger App

Users can now earn LINE Points by engaging with ads from Tapjoy’s premium advertising partners

SAN FRANCISCO and TOKYO — December 13, 2016 — Tapjoy, the leading platform for mobile advertising and app…

Tapjoy in Tapjoy

Oct 11, 2016

Most Gamers Don’t Consider Themselves A Gamer

[:en]

If you’re one of the 180 million adults in the U.S. that play games on a mobile device, you probably play them very frequently — maybe even more than you realize. The majority of people that play games on their mobile…

Tapjoy in Tapjoy

Jun 1, 2016

Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics With Mobile Ad Mediation

SAN FRANCISCO — May 25, 2016 — Tapjoy, the only complete monetization platform, announced a partnership with ironSource that will…

Tapjoy in Tapjoy

Sep 29, 2016

7 Surprising Facts About the Open Rates of Push Notifications

[:en]

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a…

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2017

These were the top 10 stories published by Tapjoy in 2016. You can also dive into monthly archives for 2016 by using the calendar at the top of this page.