How do you find out what people actually want YOU to create?

Cody Libolt
For the New Christian Intellectual
2 min readMay 16, 2019


How do you know which ideas to put out there that are actually going to pull people in…

That are going to bring people to your website?

Or that are even going to encourage people to want to BUY something?

I learned this tip from Tim Ferriss, author of “The 4-Hour Workweek.”

He said, “You have to do split-testing.”

So for instance you could run a paid ad to two different blog posts and see which one receives the most traffic.

Or to two different products.

And you don’t even have to have the product created.

You could say, “I am developing this product. Click here to get on the waiting list.”

Then you see who gets on the waiting list.

You could even say, “I’m developing this product. If you’d like to be the first person in line, you can pre-order, ” — and then pay attention to how many people pre-order.

But you can also do this on social media: All you have to do is write something and then write something else, then see what gets the most attention. That’s a sign that people want that.

It’s not the only factor, but it’s an important one.

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