The client briefing process can often feel like an information overload with a variety of goals, background information, and audience insights, which makes it necessary for agencies to distill the information into a clear, actionable, and…
The human mind isn’t something new to the team here; we’ve already dipped our…
This is a fun question to ask someone: what brands are you aware of?
Try asking it the next time you’re with a good friend who won’t judge you for being a…
Seeing your campaign’s media plan can feel like getting a present from a distant relative. It’s an exciting moment; and upon unwrapping you might see that you got exactly what you expected, or something that fits you perfectly, or…
These were the top 10 stories published by Comms Planning in 2017. You can also dive into monthly archives for 2017 by using the calendar at the top of this page.