As creative comms planners, we’re interested in the messaging: making sure that we have an integrated campaign with the right message in the right channel.
This differs from media planners, who focus on the where and when of a campaign…
People tend to consume content in newsfeed-based environments differently than they do on other media channels. Consumption is often quick and frequent…
If you work in media today, you are fully aware of the dilemma that social video and…
