Moments, Milestones and Movements: How Brands Can Tap Into Cultural Conversation

This year at Cannes, there were a number of campaigns that did a great job of fusing content with context in order to successfully make a splash in culture. The majority of these campaigns…

Decks vs. Presentations: A Guideline

I live my life one deck at a time — whether it’s a POV, a brief, a report, they all come in deck format. While I don’t always know if I’m going to present findings or just send digitally, I’ve found that making the distinction and sticking to it helps tremendously…

How Comms Planners and Brand Planners Work Best Together

The Psychology Of Color

I recently read an article called, The Psychology of Color : A Guide For Designers by Patrick IIagan. This article breaks down our understanding of color and how it can be used within branding and advertising in relation to graphic design.

If the Hashtag Fits: 5 Examples of Hashtags that Worked

Mirror, mirror on the wall, whose #hashtag is the fairest of them all?

Due to the high volume of brands using campaign hashtags over the past several years…

Turning Brand Activations and Stunts into Social Video

If a tree falls in a forest, how many views will the case study video get?

The Importance of Color Simplicity When Designing Decks

A History Lesson: Seducing the Subconscious

“Those who don’t learn from history are doomed to repeat it”

This quote rings true even for advertising and the content produced by agencies. By understanding how the industry has…

5 Tips to Improve Your Social Media Post Timing

With social platforms like Facebook, where the newsfeed is heavily affected by their social algorithm, the time your post is published might not yield a noticeable difference in your post’s performance. For those platforms (Facebook, namely), a…