Top Stories published by IPG Media Lab in December of 2008
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A few of my favorite things — DOOH 2008

It’s been a good year for DOOH. This year’s growth, aggregation and standardization guidelines have all strengthened opportunities across the industry for agencies and brands. Here are a few notable DOOH triumphs from 2008:


Not “Made in Japan?”

“In order to understand the future of the mobile market in the US, look to Japan.” This has been the common perception for years, so recent numbers in the smartphone market pose an interesting question. North America saw a 78.7% increase in smartphone sales between Q2 of 2008 and Q2 of 2007…


Gaming’s next YouTube?

This is part of our best-of 2008 series, previously featured on our newsletter, Advance. Imagine, for a moment, a universe that does not yet exist. A flying saucer navigates a galaxy of oddly colored planets and moons teeming with life. The saucer slows upon reaching one particular world…

These were the top 10 stories published by IPG Media Lab in December of 2008. You can also dive into daily archives for December of 2008 by using the calendar at the top of this page.