Come on up: The rise of multicultural marketing

When Barack Obama took the oath of office last January, he redefined America – not just this country and its brand, but its constituency as well. In many ways he is living proof of a phenomenon that demographer’s have been predicting for…

All eyes on shopper marketing

Brands are rethinking marketing strategies, analyzing what is working and what isn’t. In this economic climate, marketers are re-evaluating this year’s budgets. Some are turning away from big ticket buys in TV and print, and looking for the most accountable and measurable…

I virtually love you

You have less than 48 hours from the time that you read this post to consolidate your emotions and find a way to present them to your loved ones.

Valentine’s Day is here and the Lab is here to help you express your emotions…without leaving your desk.

iPhone’s pirate problem

Arr matey, there be a danger on the wireless waves.

A tool was recently released for the iPhone that breaks the copy protection on the AppStore apps, enabling redistribution of any application. And it is designed to do this with a single button push. The…

25 things — banal drivel or human revolution?

Facebook has gone viral. I cannot go anywhere without hearing about the 25 Things About Me list that has been circulating on the site for no one knows exactly how long.