Green initiatives are an important point of differentiation for your customers. A study by Greenfactor found that “More than 70% of global respondents said they “probably” or “definitely” would increase their preference for a brand’s green products if they were convinced of…

Getting into the hearts and minds of consumers and defining core motivators for purchase is more important than ever. This week in Los Angeles Envirosell presented “The science of Shopping Conference 2009.” Envirosell researchers and consultants from several regions including…

The Digital Signage Expo (DSE) has been an informative resource for insight into the current and future opportunities for marketers in digital out-of-home. This year’s conference in Las Vegas was no exception, but agencies and marketers…

Media agencies are increasingly engaging their information technology (IT) leaders to assist in new media strategies for their clients. The shift from long-understood media distribution channels to the murkier, more transient ones that comprise new media is…

In the past two months, I’ve heard a fair bit of buzzing along the lines of “when are media no longer emerging, but emerged?” Or “is xyz technology really ‘new’?” And to all those asking this question, I have only one thing to say: You’re right.

I attended the OMMA Global conference this week here in LA, and it was one of the better OMMA conferences I’ve attended. There was a definite narrative running through the whole show. Nearly everyone was in agreement: Digital is taking over, and traditional’s days are…

While the “what do I need Twitter for?” refrain is still being sung from coast to coast, and as the micro-blogging service still struggles to find its business model, others are quietly finding ways to capitalize on the enormous success of Twitter in the marketing realm. Hats off to…

It used to be the word “viral” conjured images of a certain precocious prairie dog. Then, Facebook and Burger King caught our attention this year with the fast food chain’s controversial campaign that allowed Facebook users to “defriend” 10 friends in exchange for a Whopper…

Tuesday came a significant announcement from the mobile world: The leader in emerging mobile technology, the Apple iPhone, announced the new features. And in “new” features, they were essentially playing catch up.