Thanks for the branded virtual gift!

The virtual goods economy is roaring, growing in adoption and importance, and making the branded product or gift a powerful social media marketing tool. Members of virtual worlds are purchasing virtual goods for self-expression, social status, or to gain advantage…

Cloud computing takes us by storm

April 1, 2009–There’s been a great deal of discussion lately about cloud computing. However, many people don’t understand what cloud computing really means, what it can do, and why it is so important. To address these issues, the lab has put together a handy new guide…

4G and apps dominate CTIA

CTIA 2009 was a much smaller show than last year, which was a big talking point at the show. Despite the reduction in size, the show had two big stories to tell: 4G and apps.

The 4G story began with Verizon CEO Seidenberg’s keynote, where he mentioned…

IPG Lab study: Consumer insights

April 1, 2009–In some cases, emerging media is still ironing out the analytics issue. However, in most cases, the analytics are sound, and held up to the high bar set by digital. For in-game advertising, the size of the ad on the screen, the duration it appears on the…