8 strategies for reaching eco-minded customers

The green marketing space is exploding with new opportunities for brands to make their mark. And it’s no surprise why: According to a study released by Strategic Oxygen, GCI Group and Cohn & Wolfe more than 70 percent of global respondents said…

Consumers turn online for car purchases

Americans more than ever are heading online to get purchase critical “information.” Given the tough economic times, the value of every spare dollar means that people have to be more thoughtful about how they spend it.

Out of home and on the move

Transit venues are a great place to reach consumers on the go. They are also one of the first DOOH areas our agencies have expressed interest in exploring.

Marketers are familiar with the successful campaigns associated with targeting traditional commuter…

Social media & the unbearable loneliness of being

It’s the security lines at airports that make me feel most alone in the world.

All that patting down, removing items from my person and from my belongings… For those few minutes where you shamble through the security…

Six sites every fashion marketer should know

Buzz over the New York 2009 Mercedes-Benz Fashion Week is growing and top designers from across the world are taking center stage, introducing their long anticipated collections. This is how the fashion industry has operated for nearly 100 years…

Emmys acknowledge role of digital platforms

This year I sat in on the blue ribbon panel for judging the final winners of 2009 Emmy Awards for Creative Achievement in Interactive Media for Fiction and Non-Fiction. As a member of the executive committee for the Interactive Media Peer Group for the…

Is it the age of the free lunch?

One of the challenges of working in digital media is feeling like a blind man. You can hear, smell, taste the changes happening around you — but it always feels like you’re missing part of the equation; where is this going, what is happening next, what is at the horizon…