Why in-app commerce is on the rise

The promise has hung around mobile for years: Just pay with your phone. When any extra inconvenience can result in a lost sale, ease and convenience are paramount. The mobile promise of engaging with a customer anywhere, and immediately converting that engagement to a…

Your creative deptartment’s new BFF

Adobe recently went from near irrelevant in mobile marketing to king-of-the-hill. While Flash has taken online rich media by storm, a few months ago it was barely supported on any mobile handsets, and for the few which did claim Flash support, it was an…

How retailers can tap into pre-shopping

Let’s go shopping.

Those three words used to mean climbing into the car and heading to the local mall. But for today’s connected consumer it more likely means going online, hitting the blogs, following a Facebook trail, or sending…

A new kind of e-reader?

As many publishers and newspaper professionals contemplate the death of traditional print, along comes another format to participate in its demise, The “VOOK.”  The Vook, Simon and Schuster’s new hybrid book/video combination will be available on computers, iPhones and iPod Touch…

Are FTC’s blogger rules unfair?

As a journalist in a former life, and as a blogger in this current incarnation, I’ve watched with growing fascination the push and pull happening with bloggers, brands, and now the FTC. I’ve fought my colleagues on the use of the phrase, “citizen journalists” despite my…