Top stories published by IPG Media Lab in August of 2009

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Top Stories published by IPG Media Lab in August of 2009

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2009

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IPG Media Lab in IPG Media Lab

Aug 17, 2009

A chief marketing officer’s worst nightmare

What scares you? What keeps you up at night, and nags at the back of your consciousness? There are a couple of things that frighten me. Being likened to the comedian CarrotÂ Top is one of them. The other is finding that I have stopped learning.

IPG Media Lab in IPG Media Lab

Aug 12, 2009

Deca: Online audiences are “tribes”

This week as a part of an ongoing webinar series on online content opportunities, the IPG Emerging Media Lab welcomed Michael Wayne, President and CEO of DECA (Digital Entertainment Corporation of America). DECA is not about big splashy production, or name Hollywood…

IPG Media Lab in IPG Media Lab

Aug 25, 2009

How to avoid in-game ad debacles

Column originally featured on MediaPost

Last week, columnist Shankar Gupta noted the loading time debacle with “Wipeout HD”’s in-game ads. The story is a frightening one for marketers unfamiliar with the gaming space. What was essentially a…

IPG Media Lab in IPG Media Lab

Aug 21, 2009

Augmented reality set to blast off

For over a year now, the Lab has displayed AR or Augmented Reality technology on a fixed platform in our DOOH room.Â However, AR is rapidly moving its way beyond a fix platform.Â Location-based social networking site Brightkite recently entered into a partnership with…

IPG Media Lab in IPG Media Lab

Aug 6, 2009

The promise of “local”

Local is the new hottie and everyone wants to date her! The promise of local (in terms of content and targeted advertising) has long been the promise land for all of us emerging media types.Â With the growth of broadband and IP related content solutions, the dream of targeting relevant…

IPG Media Lab in IPG Media Lab

Aug 4, 2009

What makes a great marketer?

My answer to the question of what makes a great marketer is simple: Being a great listener. Yeah, thatâ€™s right, listening.

The answer is simple because marketing is simple. If you know what your customers really want and give it to them, magic…

IPG Media Lab in IPG Media Lab

Aug 11, 2009

EA: A market trend?

Column originally featured on MediaPost

Electronic Arts is shaking things up and leading by example. The video game company seems to be evolving a new approach to game publishing, one that promises a cross-platform distribution model fortified against piracy.

IPG Media Lab in IPG Media Lab

Aug 19, 2009

Boxee, Roku get infusion of cash

Over the top digital media browsers (or set top boxes) are on fire with two players receiving major investments in the last twoÂ weeks.Â Boxee, a software based digital media browser has just closed a round of financingÂ for 6 million and Roku, a broadband set top box…

IPG Media Lab in IPG Media Lab

Aug 20, 2009

Still think social media is a fad?

When clients visit the Lab, they always want to know:Â But what does social media mean to me? And ultimately, they want what Cuba Gooding Jr.’s character asks of Jerry Maguire.

IPG Media Lab in IPG Media Lab

Aug 5, 2009

Facebook marketing boot camp

This month the Lab attended a kind of Facebook marketing boot camp, where members of the Facebook team guided us on best practices for integrating Facebook within brand marketing plans. The opportunity is much larger then capturing a portion of the 250 million Facebook users as…

July 2009

September 2009

These were the top 10 stories published by IPG Media Lab in August of 2009. You can also dive into daily archives for August of 2009 by using the calendar at the top of this page.