The news that EA is dropping third parties from selling into the company’s dynamic in-game ad inventory is a pretty interesting development. At first blush, it looks like a move to increase margins and control pricing of the inventory. The more I think about…

For most bands in the slumping music industry, the day of big budget videos is a luxury of the past. But last week undisputed kings of the viral music video, OK GO, found a new avenue to make their art a reality: corporate sponsorship.

After nearly three years managing the social media and healthcare practices at the Lab, Raquel Krouse recently joined the Initiative Media team as SVP, Director for Prophesee social solutions, the agency’s social media unit. We sat down to talk about her new role…

Last week Tracy Swedlow’s  annual “TV of Tomorrow” Conference was held in San Francisco where the “who’s who” of Interactive television gathered to discuss the future of television from broadcast to broadband including tru2way and TV Anywhere.