Hobbit Campaign Encourages Users To 3D Print Props

The Hobbit: The Desolation of Smaug will be in theaters in two weeks time, and Warner Brothers is throwing a tech curveball into their campaign to promote the movie: users will be able to download 3D-printing blueprints for the Key of Erebor…

R/GA Announce Startup Accelerator

R/GA and Techstars announced an unprecedented partnership to form a startup accelerator around Connected Devices. Having already designed Nike’s FuelBand, R/GA has plenty of experience in the field, and in combination with the startup knowledge of Techstars they’ve…

BSkyB Brings Sky Go To Android Tablets

Sky Go, BSkyB’s live and on-demand TV platform, is now available to Android tablet users. In a move that caters to mobile users across the board, the app unifies the mobile user base, as the app has already been available on smartphones and all iOS systems for…

Exploring the Effectiveness of Branded Content

Beats Launches Streaming Music

Beats Electronics announced a new streaming music service called Project Daisy. On the heels of acquiring MOG last year, Project Daisy aims to sell listeners — and Beats owners, of course — music by every artist you can think of. According to Beats, Trent Reznor had a big…