Top stories published by IPG Media Lab in July of 2014

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Top Stories published by IPG Media Lab in July of 2014

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2014

July

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Jul 17, 2014

By The Numbers: Big Retail Data

Arguably the most established commercial application of big data is the way retailers have been tracking and building their consumer database. Whether through building consumer profiles, analyzing purchase records, or even tracking in-store movements, data can reveal…

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Jul 2, 2014

Facebook’s Research Mistake: Why Informed Consent Is A Big Deal

There has been a significant amount of angst in the media in the last few days over a bad decision Facebook researchers made in 2012. According to data just recently made public, an experiment in which 689,003 Facebook…

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Jul 31, 2014

RFID Tracking Chip To Be Placed On Every NFL Player

You get a tracker. And you get a tracker. Everybody in the NFL games is getting a tracker! Oprah jokes aside, the trend towards big data has made its way to another stats-friendly domain: sports. The National Football League announced today…

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Jul 23, 2014

Kik Partners Up With Glympse To Enable Location-Sharing

Messaging app Kik users can now easily share their whereabouts with each other thanks to a new partnership with Glympse, a start-up specializes in temporary location sharing technology. The new feature has been fully integrated into…

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Jul 22, 2014

Connecting the Dots: How Location and Offline Analytics Will Transform Digital Marketing

Today’s Place Conference tackled the burgeoning location-based marketing space which is experiencing tremendous growth thanks to the rise of sensor technology. Bluetooth beacons…

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Jul 18, 2014

Off Target: Retailers’ Big Data Management Fails

It is a truth universally acknowledged, that a modern consumer in possession of a retail membership card, must be tracked in collection of purchase data. Privacy and prejudice aside, however, people seems more than willing to offer up their…

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Jul 15, 2014

Nest And Samsung To Introduce New IoT Network Protocol

Not long after the announcement of OIC, Samsung is now joining Google’s Nest Labs and six other manufacturers to launch a new wireless network called Thread for smart home automation. This new IP-based IoT network protocol doesn’t rely…

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Jul 23, 2014

The Problematic Canvas Fingerprinting, A New Tracking Technology

Another day, another new technology to track people on the internet. Forbes reports that a new tracking technology called Canvas Fingerprinting that can tracks internet surfers’ web behaviors even with anti-tracking…

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Jul 7, 2014

Who is Leading In OTT Video Market?

Amazon, Netflix and Hulu are undoubtedly the top three players in today’s over-the-top video streaming market, but which one of them is taking the lead? According to a recent study conducted by Piper Jaffray & Co., Netflix is certainly winning in the general…

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Jul 15, 2014

Google Teams Up With Novartis To Develop Smart Contact Lens

Watch out, Google Glass! The next star in wearable tech is coming. Google is teaming up with Swiss pharmaceutical company Novartis to develop a smart contact lens that analyzes the user’s tears to consistently monitor blood…

June 2014

August 2014

These were the top 10 stories published by IPG Media Lab in July of 2014. You can also dive into daily archives for July of 2014 by using the calendar at the top of this page.

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