Google Teams Up With Novartis To Develop Smart Contact Lens

Watch out, Google Glass! The next star in wearable tech is coming. Google is teaming up with Swiss pharmaceutical company Novartis to develop a smart contact lens that analyzes the user’s tears to consistently monitor blood…

From ‘Like’ to Love: How Brands Can Woo Users on Messaging and Dating Apps

How can brands connect with dating app users?

Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result…

More Reality TV To Incorporate Activity Tracker FitBit

CBS is integrating Fitbit Flex activity trackers into this season of “Big Brother,” letting viewers track the contestants’ indoor movement and other physical data. Although this is the first time a wearable technology will be…

Fitbit Gets A Fashion Makeover by Tory Burch

The flirtation between tech and fashion continues as Tory Burch introduces a new accessory collection, which includes a pendant, a bracelet, and a pair of silicone bands, all designed to help you wear your Fitbit Flex with style. Now all the techy…